Malay
proverbs were created a long time ago as an oral form of teaching
between older and younger generations. The existence of television in
Malaysia since the early 1960s changed the scenario. McLuhan in his
article, "The Agenbite of Outwit" wrote that "in the
electronic age, the very instantaneous nature of co-existence among
our technological instruments has created a crisis quite new in human
history." The younger generation has been raised with the influence
of television (seventy-five percent of TV programs are produced in the
West). This TV influence (and now the Internet) has begun to change
the use of language, and may change the effect of Malay proverbs, rendering
them meaningless.
Realizing that new technology can attract younger generation,
I have worked to change the mode of delivery from the original oral
tradition to visual technology (television, video, film, and the Internet).
This is only an experiment, as the result will be known some time from
now. By making digital artworks from Malay proverbs, I believe I can
influence many Malay youngsters. Maybe some will understand on the spot;
maybe some will have to wait for a later moment of revelation. No doubt,
there will be some of them hate who watching it. The visual impact of
the proverbs used in my videos should resonate long after the moment
of viewing. If we store memories as visual units, then viewers can carry
the proverbs with them for years.
Film, video, or the Internet can be used to attract younger Malay
generations to like and understand Malay proverbs. Walter Benjamin wrote
in "The Work of Art in the Age of Mechanical Reproduction:"
"The decisive reason for this is that individual reactions are
predetermined by the mass audience response they are about to produce,
and this is nowhere more pronounced than in the film." As a visual
medium, video can impact an audience, creating a new style to re-introduce
Malay proverbs - an artistic practice that could enlighten and give
new life to proverbs themselves.
Using the Internet I will stream my videos to Malay people all
over the world. Those who have an Internet connection will recover Malay
heritage and share it with others. Television took about thirteen years
to get fifty million users globally; meanwhile, the Internet took only
four years to do so. Using new technology can help recover the traditional
fading culture.