USING TECHNOLOGY AND NEW MEDIA AS A TOOL TO RECOVERING MALAY PROVERBS

 

Malay proverbs were created a long time ago as an oral form of teaching between older and younger generations. The existence of television in Malaysia since the early 1960s changed the scenario. McLuhan in his article, "The Agenbite of Outwit" wrote that "in the electronic age, the very instantaneous nature of co-existence among our technological instruments has created a crisis quite new in human history." The younger generation has been raised with the influence of television (seventy-five percent of TV programs are produced in the West). This TV influence (and now the Internet) has begun to change the use of language, and may change the effect of Malay proverbs, rendering them meaningless.


Realizing that new technology can attract younger generation, I have worked to change the mode of delivery from the original oral tradition to visual technology (television, video, film, and the Internet). This is only an experiment, as the result will be known some time from now. By making digital artworks from Malay proverbs, I believe I can influence many Malay youngsters. Maybe some will understand on the spot; maybe some will have to wait for a later moment of revelation. No doubt, there will be some of them hate who watching it. The visual impact of the proverbs used in my videos should resonate long after the moment of viewing. If we store memories as visual units, then viewers can carry the proverbs with them for years.


Film, video, or the Internet can be used to attract younger Malay generations to like and understand Malay proverbs. Walter Benjamin wrote in "The Work of Art in the Age of Mechanical Reproduction:" "The decisive reason for this is that individual reactions are predetermined by the mass audience response they are about to produce, and this is nowhere more pronounced than in the film." As a visual medium, video can impact an audience, creating a new style to re-introduce Malay proverbs - an artistic practice that could enlighten and give new life to proverbs themselves.


Using the Internet I will stream my videos to Malay people all over the world. Those who have an Internet connection will recover Malay heritage and share it with others. Television took about thirteen years to get fifty million users globally; meanwhile, the Internet took only four years to do so. Using new technology can help recover the traditional fading culture.

 

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